We have crossed a landmark for Tantalus Labs. We have launched a sneak peek of our e-commerce site, displayed at TantalusLabs.com. As our cultivation facility nears operational readiness, we’re beginning to push select pages of our website live, readying it for the products that will soon be listed.
Design isn’t simply snapping elements to grids, or cropping photos. It communicates what a company stands for.
This site intersects engineering and design. When embarking on a design challenge, it’s integral to visually reflect on the values of our team through imagery, experience, and detail. Design isn’t simply snapping elements to grids, or cropping photos. It communicates what a company stands for. Tantalus Labs exists to advance the frontier of cannabis, and to further cultivation of the cannabis plant under the power of natural sunlight. It’s these beliefs that we’re consciously representing through our designs. We’ve made our design choices so these concepts shine.
Tantalus Labs uses a sungrown methodology for our cannabis plants - it’s no coincidence that our home page looks like it’s been washed over by sun rays.
We’re not the type of company that would use standard pharmaceutical blue and white, along with cliché stock photography - business as usual. We want patients to be curious and informed about how their cannabis is cultivated, and our design choices represent the way we will cultivate ours.
TantalusLabs.com is a place to learn about Tantalus Labs. It’s also, for the supporters of our mission to building a sungrown future, a place to register and purchase. The website is modeled to accomplish these things in the most straightforward way possible.
When someone visits the website with an interaction in mind, we aim to facilitate that action with the least amount of clicks and scrolls. While a visitor to the site will notice the design, usability should shine through the registration and purchase process. Many would dread the idea of having to print and sign a form, only to then have to find a way to mail, scan, or fax it back. Finding elegant solutions to processes like these must be a focus. Throughout design aesthetics and user experiences, we aim for minimalism.
All iterations are directed at creating an experience that is an absolute pleasure to use.
We live a world of constant change, and the foremost approach to building products and services in such a landscape is to employ a philosophy of mirrored constant change. It’s nearly impossible to perfect a design on the first try, but by using a methodology of build/measure/learn, we can constantly improve our offering over time. Some changes might be so small that only a student of design will notice, and some might be quick for anyone to spot. All iterations are directed at creating an experience that is an absolute pleasure to use. We are committed to achieving that ongoing.